C6.01 - Deep Dive: Leveraging the Mission Model Canvas for Effective Public Health Partnerships and Project Development

Brief Abstract Summary: For public health practitioners embarking on building partnerships or developing long-term projects, it’s often challenging to chart a clear course, identify necessary collaborators, and define what will make the initiative successful. The Mission Model Canvas (MMC), a lesser-known counterpart to the Business Model Canvas, provides a practical framework to enhance vision clarity and establish shared goals and action steps among all participants. Beyond project guidance, the MMC can be valuable for presenting concepts to supervisors or stakeholders, as it offers a structured foundation that others can refine or expand upon. It also serves as an effective logic model for funding applications.

Detailed abstract description: The Mission Model Canvas (MMC) is an innovative strategic framework tailored for mission-based organizations, including public health practitioners seeking to enhance their programmatic efforts and community impact. In a time marked by complex health challenges and the necessity for collaborative solutions, the MMC serves as a dynamic tool that can aid public health institutions in articulating and visualizing the core components of their mission.

The framework comprises nine interconnected segments—Key Partners, Key Activities, Key Resources, Value Propositions, Buy-in and Support, Deployment, Beneficiaries, Mission Budget/Cost, and Mission Achievement. By systematically addressing each segment, public health practitioners can clarify their mission, identify essential stakeholders, and articulate their value proposition to the community. This clarity fosters stronger collaborations with partners, such as healthcare providers, community organizations, and government agencies, as it allows for aligned goals and shared resources.

In our presentation, we will illustrate the application of the MMC through an example from our ongoing work. This example will demonstrate how we utilized the MMC to design a community-based health initiative in the Kansas City Public Library system. Participants will observe how the framework facilitated strategic discussions with local stakeholders, resulting in the identification of key activities and resources necessary for successful implementation.

Following the example, we will guide participants through a hands-on exercise to complete a Mission Model Canvas for a theoretical public health program. This interactive session will involve collaborative discussions and brainstorming, enabling participants to apply the MMC concepts to their specific contexts.

By the end of the workshop, participants will leave with a draft of their own Mission Model Canvas, equipped with a practical tool that can be further developed and refined in their professional practice. Ultimately, the use of the Mission Model Canvas will empower practitioners to implement informed, evidence-based strategies that can address pressing health challenges in their communities.