THURS-031 - Tailored Communications: Cytomegalovirus (CMV) Awareness Amongst Communities of Color
Thursday, April 17, 2025
11:45 AM – 12:45 PM PST
Location: Pacific I/II, 2nd Floor
Area of Responsibility: Area III: Implementation Subcompetencies: 3.2.3 Implement a marketing plan., 2.4.2 Develop materials needed for implementation. 2.4.3 Address factors that influence implementation. Research or Practice: Practice
At the end of this session, participants will be able to:
Discover at least three communication strategies employed by the Minnesota Department of Health to engage diverse communities of color regarding cytomegalovirus (CMV).
Understand how the Minnesota Department of Health evaluated the effectiveness of its communication strategies to enhance awareness and knowledge of cytomegalovirus (CMV).
Gain insights into best practices for community engagement and collaboration, highlighting the role of inclusive messaging in promoting health equity.
Brief Abstract Summary: Participants will leave equipped with actionable strategies and resources to empower communities through effective health communication, fostering increased awareness and understanding of their work and its impact on maternal and child health.
Key take-aways include: ▪ Discover the importance of tailoring messages to resonate with specific cultural values and experiences, ensuring that vital health information reaches underserved populations. ▪ Learn how MDH has designed communications strategies among diverse communities of color to increase awareness of cytomegalovirus (CMV). ▪ Gain insights into best practices for community engagement and collaboration, highlighting the role of inclusive messaging in promoting health equity. ▪ Recognize the challenges and opportunities in addressing health disparities.
Detailed abstract description: Reading this poster will enhance participants’ understanding of cytomegalovirus (CMV) and its impact on maternal and child health. Additionally, it will enable them to gain practical strategies for designing tailored communications in their own work that resonate with diverse communities of color, addressing health disparities and promoting health equity.
By reviewing an example of how the Minnesota Department of Health engaged underserved populations and distributed culturally relevant messaging to increase awareness and knowledge of CMV, participants will leave equipped with tools and resources to implement impactful health communication initiatives.
Participants will learn about outreach approaches that prioritize making complex information accessible and engage effectively with priority communities. This poster will also highlight the significance of ongoing messaging strategies, ensuring that vital health information continues to be accessible to those who need it most. The work displayed aims to empower individuals and families through informed health choices, ultimately improving community health outcomes.
